Hello everyone – I hope you are all keeping well and managing through this very long lock-down. This time my newsletter is concentrating on one commercial photoshoot from back in February 2020. Back when very few of us were even aware of Covid. Had it been one month later, then this photoshoot would not have happened. The Engine Room, a strategic brand consultancy in West Yorkshire, asked me to create a body of images to illustrate Intercare’s ‘Side by Side’ campaign and new website.
Intercare is a care company that GPs in Sheffield both own and operate. Here are a few of my favourite shots.
I worked with Nathan, the Art Director from The Engine Room, to carefully craft the compositions needed for all aspects of Intercare’s marketing. The main images needed to be shot landscape and be able to be split into two after receiving a colour treatment in post production. They also needed space for text. Some of the images also needed to work as a square or portrait shape.
Intercare and the Engine Room organised all of the timings and the consent for the shoot which was quite a task! We took care to find customers that were happy and enthusiastic to take part and to photograph them with their usual caregivers. In short, to ensure they have comfortable and familiar relationships for the photoshoot. The timings are logistically tricky as we often have to be able to fit into pre-existing appointments, in addition, to work around tasks that must go forward.
Below is one of the ways we use the images. This time in a square format with the side by side strap-lines. And here is a video put together by The Engine Room.
It was a real insight and privilege to be part of this caring world for a short time. I was really impressed by the kindness, friendship and close bonds that were in abundance. Also, of course, the Yorkshire banter and humour! Hats off to all the carers, they do an amazing job!
Thanks for reading my March ’21 news. Claire x
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