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yodel commercial lifestyle photography manchester sheffield leeds
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This was a very busy, jam packed commercial photoshoot for Yodel over four days. Content agency SMRS, based in Manchester, undertook extensive research to find the right approach for the photography and filming. The Yodel Deliver Promises photography was to be used on their careers website and also on flyers, pull up stands and print adverts. The aim – to photograph Yodel employees at work to attract potential employees to the company.
One aspect of this Yodel deliver promisesz shoot was to portray a ‘day in the life’ of the delivery drivers in Lichfield. There were about four different types of delivery drivers so working with Paul the designer, we photographed their day – arriving at the depot, signing in, packing up their van, organising the route, arriving at a house, unloading the van and handing over the parcel to a customer. Many props were needed – parcels, electronic signing devices, pens, identification badges, cars, vans of differing sizes, the right clothes and ‘customers’ to receive the parcels. Not to mention three different front doors and driveways! This process was also being filmed by Paul Morricone and his crew from Thunder and Lightning so it was quite a fast, intense production with many hands involved.
Another part of the shoot was to illustrate the different departments within Yodel. Departments such as Logistics, warehouse, customer service, accounts, marketing, security etc… I shot at several locations – Liverpool, Hatfield and Wednesbury – quite a tour of England! I was mainly doing reportage style images of the employees looking engaged and happy, interacting with other staff and portraying the friendly, caring family like working environment.
At each location we squeezed in as many different illustrative shots as possible capturing all of the different departments. I kept lighting to a minimum, just carrying one light around with me, usually firing it at the ceiling and balancing it with the ambient light to try and create that natural daylight look. I gave lots of direction to make sure the shots had the right feel for the company – natural, warm, professional and friendly.
Under Paul the designer’s direction, I also set up two much more carefully considered shots. These shots were to be used more prominently in the campaign and were to have an overlay of graphics and text. In order to make sure that the final shots worked well with the graphics I tethered the laptop to the camera and shot directly into Capture One (software) where I had already loaded a copy of the layout. The layout then worked as an overlay or a layer where you can see the image underneath. This way I could instantly see how the placement of the people worked with the graphics and I could direct / re-arrange the shot until it worked well as a whole.
I’ve been shooting for the charity DEBRA for about 3 years now. DEBRA is a charity set up to help people with EB (epidermolysis bullosa). EB is a group of genetic skin conditions which cause the skin to blister and tear at the slightest touch.
I was commissioned by SMRS, a content agency in Manchester, to work on the recruitment campaign called ‘feeling right at home’ for retail giants B&Q. I specialise in photographing people and so this was a job I could really get stuck into.
I was commissioned by SMRS, an employer marketing agency, to photograph a recruitment campaign for Balfour Beatty. I was working with the art director from SMRS, the marketing team from Balfour Beatty…
When Candis magazine asked me to go behind the scenes for an editorial photoshoot at Bettys Tea Room, I was thrilled. It’s famous throughout Yorkshire and beyond for delicious cakes and good service.
CollectPlus is a delivery service, mainly used by big fashion brands – making it easy to collect, return and send parcels. I only had a couple of hours with the CollectPlus team and my brief was to…
Mother and daughter team, Jill and Katy contacted me in the midst of setting up a new company called ‘Ebb and Flow’ a studio based yoga and pilates studio.
I was commissioned by SMRS, a content agency in Manchester, to create the images for The National Audit Office’s recruitment campaign. The photoshoot was to be over two days, the first at the NAO in central London…
The aim was to photograph the working environment within Swinton Insurance’s offices, capturing the atmosphere and the culture. There were four different locations spread over a two day shoot. All of the locations, Manchester, Preston…
